MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and onlin